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Home: Welcome

About

McMILLAN MGMT is a consultancy that crafts exceptional events, brand activations, strategic partnerships and communications.

 

We work with leading global brands, festivals, and cultural institutions, blending creativity, operational precision, and cultural insight to deliver experiences that resonate and drive commercial results.

 

Operating across Australia and internationally, we specialise in arts, fashion, music, and lifestyle, consistently creating elevated, high-impact moments that leave a lasting impression.

 

Our work sits at the intersection of creativity, culture, and care – focused on authentic connections, standout execution, and meaningful outcomes.

Home: About Us

Services

Luxury Event Production

Elegant events designed and delivered with precision, creativity, and flawless attention to detail.

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Brand Activations

Immersive, meaningful brand experiences that drive visibility, connection, and cultural relevance.

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Strategic Partnerships

Authentic collaborations that align values, amplify reach, and generate lasting brand equity.

Aesop at Mona Foma
Home: Services

Communication Strategies

Tailored narratives and messaging that cut through – designed to engage audiences and elevate brand perception.

Dark Mofo

Sponsorship Consulting

Expert guidance on securing and activating premium sponsorships with measurable return.

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Cultural & Festival Production

Full-scale production and guest experience management for cultural moments and major festivals.

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Approach

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Creative Vision, Cultural Context, Considered Care

We believe the most effective work sits at the intersection of creativity, culture, and care. Every client or project is approached with strategic clarity, collaborative energy, and an unwavering commitment to excellence from concept to reality.

Agility Backed by Experience

Our scale allows us to remain hands-on and agile, while our experience ensures seamless execution across every detail.

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Clients

Brands we've worked with

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Aesop.png
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Audi.png
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Canon.png
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Field Day.jpg
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Hublot.png
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Levi's.png
Listen In.png
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Matso's.png
MINI.png
Mona.png
Mona Foma.jpg
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RISING.jpg
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Spark NZ.png
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Sydney WorldPride.png
Talisker.png
Telstra.png
Tudor.png
Twilight.png
Up.png
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Home: Testimonials

I’ve been lucky enough to work with Daniel and Lauren across a number of cultural properties; Big Day Out, Field Day, Listen Out, Harbourlife & Dark Mofo to name the most notable. Daniel's approach to developing and nurturing strategic partnerships and delivering against brand objectives is exceptional and sets the bar for the industry. Daniel and his team have a keen sense for placing the right brands in the right environment, establishing authentic connections between the brand, consumer and festival partner.

 

Zoe Wendland
Senior Brand Manager
Pernod Ricard

Contact

5/157 Darling Point Road

Darling Point, NSW, 2027

+61 2 9042 5113

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McMILLAN MGMT acknowledges Aboriginal and Torres Strait Islander peoples as the first inhabitants and traditional custodians of the lands where we live, learn and work. We pay our respects to Elders past, present and future indigenous leaders.

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©2025 by McMILLAN MGMT. All rights reserved.

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